Find Life Driven Purpose

You need to regularly repurpose your life and Lifestyle Transformation Business to be happy and fulfilled. Here’s why and how to do it.

You Need To Regularly Repurpose Your Transformation Business + Life To Be Happy

Firstly, allow me to define some essential terms that go some way to describing the overarching components necessary to the ubiquitous, yet still very personal, search for a truly purposeful, meaningful, and successful life.

Creative Core

The source of your truth. Your insights, inspiration, ideas, intuition, and intentions spring forth from your Creative Core.

Real Work

Your most important Work in life and of the moment. Work, at our edge, beyond our comfort zone, rooted in giving, to and of ourselves, aligned with the deepest truths of our Why, How and What of the moment is Real Work. The insights, inspiration, ideas, intuition, intentions of your Creative Core are manifested and realised through your Real Work.

You Outlook

Your You Outlook is your vision of a future you. A you that is made more powerful through unlimited, unrestricted access to your Creative Core and multiple, interconnected channels of Real Work. Your You Outlook sits at the centre of a real-time creative feedback loop. It is a more connected you.

Real Work Centre

Your Real Work Centre is that grounded sweet spot through which your Creative Core, your You Outlook and your Real Work align. You’re at your Real Work Centre when you feel on purpose, even though you may have doubt, uncertainty, or fear.

Planning To Get

Our attitude and state in the moment are fully loaded with a skewed intention to get, in the future, that which we already have access to now, in the present. Our Selves.

Planning To Give

Our attitude, in the moment, is fully loaded with aligned intention. Our present thoughts, behaviours and actions inform and impact our present and future as well as others, positively.

Forced Feedback

If we pay attention and intervene the continual cycle (micro to macro) of cause and effect in time to break its cycle we can use the effects, which may be perceived as negative, neutral, or positive, as Forced Feedback. This helps us change the patterns of perception and behaviour that keep leading us to events that we experience as negative.

Limited You

Your You Outlook held back by limiting beliefs. The version of you that is limited only in a specific area or at a certain time of your life. Today I am unlimited. Tomorrow I’ll be limited and will have a limit to free myself from.

Unlimited You

Your You Outlook is unhindered by limiting beliefs. The version of you that is unlimited in a specific area or time of your life. Today I am limited. Tomorrow I’ll be unlimited until I recognise and overcome my next limit.

Secondly, I’ll explain how these parameters influence our unique life driven purpose, without which we’ll continue to struggle to live a consistently happy and content life individually and collectively.

Why Repurpose

In life, we have ‘loves’ and ‘interests’.

Our loves represent the past, whether that was last week, last year or only a few moments ago. Our memories, experiences, and attachments anchor us in the familiar, and for the most part, allow us to feel safe and secure.

Interests, on the other hand, reflect our ideas and excitement about the future. They draw us forward, to learn and experience more of life both in the bigger picture and the detail.

We might say that we ‘feel’ our loves and that they are to some degree inexplainable. They relate very much to positive emotional experience.

Conversely, we ‘think’ our interests. They are intellectual, more understandable and explainable. We often engage with our interests somewhat wantonly. We can become attached to the promise of multiple positive outcomes that maintaining a broad range of interests purports to offer.

The degree to which these internal and external factors overlap we have, feel and express passion.

However, experience tells us that even strongly held passions do not automatically inspire corresponding creative action. Instead, without meaningful Whys our passion would have us continually trying to understand and make sense of the past.

We’d be relentlessly chasing our tail in a never-ending attempt to prepare for or take advantage of an unpredictable future. One coloured by our limited past and that will most likely never see the light of day.

When we become conscious on a feeling and a thinking level of the reasons we love something, or someone, whether they are internally (we feel better) or externally referenced (someone else feels better, so we feel better), we have a purpose or many purposes.

Similarly, when we interrogate the Whys behind our interests, we determine our potentials.

Why Exercise Template

Take a moment to note down some of your loves and interests adding a priority score out of 1–10 (1 being the highest priority) in brackets and adding the most meaningful Why to each.

You can have multiple loves, interests, Whys, purposes, passions, and potentials. Prioritising each possible combination is key to arriving at a shortlist of potential Real Work Whats.

Use the Why Repurpose example below to get you started.

Love / Cooking (1)

Why = To help family and friends stay happy and healthy.


Interest / Longevity Science (2)

Why = I want to go on giving for a long time to come!


Cooking + Longevity Science (1)

Why = To help people live longer healthier lives so they can enjoy their life while happily giving their gifts.


Ideal Outcome


Presence Balance

If we focus our time, energy and attention on where our passions, purposes and potentials overlap in our lives, we will find presence, balance, direction, integrity, growth and the candidate What’s of our Real Work.

Our Real Work Centre aligned, we are Planning To Give, and through positive Forced Feedback, we are creating and amplifying an Unlimited You Outlook.

Presence / Balance

Presence / Balance

Unstable Non-Presence

The less aware and connected we are to our present moment Whys and the more disconnected our loves are from our interests, the more we remain ignorant of our passions, purposes and potentials.

There is little, if anything, holding the different aspects of our life together. We become unstuck, unstable, out of balance, directionless and purposeless.

Instead of being lifted by our loves and interests we are weighed down by them, conflicted and unable to discern that which is important to us and that which isn’t.

Non-Presence / Unstable

Non-Presence / Unstable

Future Hope

If we overemphasise our interests and in the process neglect our loves, we lean more heavily toward the future.

We become detached, preoccupied and distracted trying to pre-empt everything we can so that our expectations are met.

We live in the hope that we’ve done enough so that nothing ‘bad’ will happen, that we won’t miss out, and that everything works out for the best.

We are detached and Planning To Get free of our emotional and creative reality in the moment.

Future / Hope

Future / Hope

Past Regret

If we overemphasise our loves and in the process neglect our interests, we lean more heavily toward the past.

We become needy and limited, trying to control everything and ensure it stays the same and conforms to our old and outdated attachments.

We live in regret because change is inevitable and to the extent, we avoid it nothing ‘good’ can happen to us.

We are attached to the status quo, limited, always Planning To Get or keep hold of comfort and security by living in the past.

Past / Regret

In both these states, our Real Work Centre is out of alignment. Through Forced Feedback our You Outlook is diminished and compounded negatively to become Limited.

Creative Pains

In any creative process, there is a level of pain, struggle and momentary or long suffered limitation. Perhaps it goes without saying that I love the struggle more when I like what I’m creating and less when I don’t.

I have to be vigilant and pay close attention to my emotions during my creative process, no matter how short or drawn out it is. I must ascertain whether there is really something wrong with me and my life that I need to change or I just don’t like what I’m creating on a particular project. Are these one and the same problem, co-existing at the same time?

I love architecture and feel that love in my process. However, on reflection, outside of that I don’t think I was very interested, or interested enough in it.

I am feeling resistance as I write this.

When I compare this to writing, I see similarities, but in my current Ideal Context, I can decide what I write about and Why. I am in control of the content as it were.

Rare Overlap

There were only a few Real Work moments during my architectural career where my loves and interests overlapped. On the rare occasion they did, I was in a position to decide both what I design and Why. When my love and interest do overlap, I feel passionate about what I’m doing.

In these moments it’s as if the Why is self-generating and the creative process takes on a life of its own, untethered.

I am present. I become excited about what the future may hold. I feel purposeful and happy. I start to imagine how my ideas and creativity can grow, expand, spread and positively impact more people.

Opportunities open for me to continue doing what I love, and that which interests me the most on a much grander scale.

Work Your Why, your You Outlook will become unlimited, and you’ll live a happier, more fulfilling, and enjoyable life.

This post is an edited extract from the ‘Work Your Why’ chapter of ‘Master The Seven Works — Repurpose Your Life : The Holistically Simple Way to Create Conscious Change and Work Your Why’ by Richard Conner (Combination Coach CEO @

2 / 2 | Challenge Work Vacuum | Unlocking Time + Creativity As Work


'Picking up something new in this context is a distraction from your feelings and thoughts. Use the time to do what you are creatively or instinctively drawn to in the moment.'

Challenge Work Vacuum

Do you want to test out a Work Vacuum without taking a vacation? Take a 30-day diet of no TV, movies or box sets, no news media of any kind, no social media or magazines, no reading, no networking, no drinking alcohol and no socialising or networking. I would encourage you to throw in a couple of silent days each week while you’re at it. This will heighten your sensitivity to your inner voice.

Reading non-fiction self-development books is allowed but a maximum of only one hour a day. No eating or drinking non-alcoholic drinks more than you normally would to placate any feelings that come up during the challenge.

1 / 2 | The Creative Loop | Unlocking Time + Creativity As Work


'We miss this because we are overwhelmed by our own busyness. We fail to realise how distracted we are by the knock-on coping mechanisms, good or bad, that we turn to without question day in and day out.'

The Creative Loop

We’re always struggling against the clock. Literally pulled from pillar to post to deliver any number of project and business objectives. Even if we’re in a position or role of focussed responsibilities we’re likely still battling with time and spread too thinly. Despite the stress and overwhelm, it may even be that we’re getting the opportunity to do some creative work in our day to day working lives.

This rare respite from the onslaught of busyness is just enough for the grass to always appear greener. Indeed, engaging with the moment of creativity can leave us dissatisfied with the rest of our expanding and never-ending workload. Contrary to our heartfelt instincts the surrounding overwhelm forces us to retreat further from the unknowns and challenges of exploring our creativity, especially at work, where budgets and deadlines loom large.

2 / 2 | Making The Change | Picking Up On Pieces


'I couldn’t even fall back on a traumatic childhood as the deep-seated reason for my discord and the seemingly constant set backs in my work and personal life.'

Making The Change

We yearn for simplification, yet we are in ourselves very complex creatures by default. We pray for a magic pill that will solve all of our problems and get us back on track living the life we want on our terms.

Despite my years of experience, the responsibility I’d taken for my life outcomes, no matter how negative they were and the fact I’d tried hard to be the master of my destiny by starting businesses I wanted to I’ve waited and hoped for one too. It never came.

The first and persistent problem we hit in the Endless Search is that of course, we are actually all very different despite what the spiritual, business or marketing gurus might lead us to believe.

Now I realise there is no one-size fits all cure-all that will release us from this right-of-passage jail time anxiety inducing anguish. I’ve wasted years looking for an escape from this perpetual prison sentence.

1 / 2 | Ending The Search | Picking Up On Pieces


'...there has always been something I couldn’t quite solve. This persistent, recurring issue was no ordinary common or garden problem.'

Ending The Search

If you’re anything like me, you’ve read countless books on everything from personal development and self-help, through spirituality and psychology to business and marketing searching for ways to solve your life and work problems. 

With over twenty years of business experience and forty years of life lessons to draw from I found I could solve all kinds of problems and achieve a level of success in the process.

But, there has always been something I couldn’t solve. This persistent, recurring issue was no ordinary common or garden problem. Until recently I could never quite put my finger on it. As far as being able to put my mind to unearthing it so I could break free from it’s annoyingly elusive and persistent hold over me, that’s a different matter entirely.

Sure, indulging in the Endless Search via these books, courses, seminars and workshops can be useful and empowering to some degree. Employing a process of elimination is a proven way to bottom out many a situation to reveal the core underlying causes of the undesirable effects they create in our lives.

First Flow | In The Creative Loop


'This vital component of the Creative Loop isn’t always apparent...'

First Flow

Whether you’re overly absorbed in or regularly distracted by the High Definition Life or not we would all feel better if we were more creative in our life, work and relationships. When I talk about being creative I’m not just referring to the obvious forms of creativity like the arts, crafts or design professions, inventing a new product, or starting and building a business.

I’m also referring to being more creative in how we approach situations, events and relationships in our personal life and work life. It doesn’t matter if these are big things or little things, creative thinking not just creative doing permeates all of our lives to varying degrees depending on what we’re dealing with. Implementing change is inherently creative.

Futopia 2096 | 20 Year Anniversary Edition


'....only 1 in 50 people had a mobile phone...the Internet was only dial-up.'

The Future of Home

Futopia 2096 was my final thesis project. It was presented and submitted 20 years ago at the end of my 4th year at architecture school which was the first year of my post-graduate diploma in architecture at The Bartlett, University College London.

The project set by my tutors was to explore the concept of ‘HOME’. I decided to look to the future and envision how technology might marry with a more traditional model of luxury villa or mansion style suburban home ownership complete with separation, security and privacy while still establishing and maintaining a level of meaningful connection with family, friends, neighbours and colleagues.

The High Definition Life + The Idyllic Illusion


'We are in conflict, caught between a healthy desire to give more and an insecure need to get more...'

What is the High Definition Life?

In my books, blog articles and videos I talk about the High Definition Life and Idyllic Illusion. To expand more upon these concepts I’ve included an extract from the third book in my Work Life Wide Open series ‘Master The Seven Works - Repurpose Your Life’.

In a world of excessive overwhelm, increasing busyness and a lack of truth and integrity few would deny that many amongst us are disorientated and questioning our purpose in life. We agonise over the value we are giving, or not giving. We question our contribution to our partners, our families and the local and global community we are continually co-creating. 

We are lost whether to spend more time on our work life to make ends meet and be of value to the world or to focus more on our personal life so that we have good reason to keep working so hard by having something of value to come home to. We are in conflict, caught between a healthy desire to give more and an insecure need to get more.

The Cave | Mine + Plato's


'I’m thankful that I'm no longer trying to work out how to fix my life.'

Back to Basics

The breeze is whistling gently through the wind chime, the harmonic hum reverberates off the majestic megalithic stones surrounding and enclosing The Cave, the Ricardo Rochilez Retreat.

I notice something different for the first time since I can remember. I don't feel like I need to be anywhere else or doing anything differently. I’m exactly where I am and doing what I should be doing right now where I want to be doing it. I’m thankful that I'm not trying to work out how to fix my life. For a change, I’m living and working it and enjoying both the process and the outcomes as they unfold.

4 / 4 | Conscious Connection | Change To Changed | This Year vs Last

Conscious Connection

In Part 3 - Conscious Communication I talked about the experience of different, forgotten and new forms of communication and how they can influence change if we take the time to remember and engage with them. In Conscious Connection I summarise the most important external and internal outcomes and milestones reached in my post-SLC world so far and how you can take the next step in your creative journey.