Transform Your Business

You need to regularly repurpose your life and Lifestyle Transformation Business to be happy and fulfilled. Here’s why and how to do it.

You Need To Regularly Repurpose Your Transformation Business + Life To Be Happy

Firstly, allow me to define some essential terms that go some way to describing the overarching components necessary to the ubiquitous, yet still very personal, search for a truly purposeful, meaningful, and successful life.

Creative Core

The source of your truth. Your insights, inspiration, ideas, intuition, and intentions spring forth from your Creative Core.

Real Work

Your most important Work in life and of the moment. Work, at our edge, beyond our comfort zone, rooted in giving, to and of ourselves, aligned with the deepest truths of our Why, How and What of the moment is Real Work. The insights, inspiration, ideas, intuition, intentions of your Creative Core are manifested and realised through your Real Work.

You Outlook

Your You Outlook is your vision of a future you. A you that is made more powerful through unlimited, unrestricted access to your Creative Core and multiple, interconnected channels of Real Work. Your You Outlook sits at the centre of a real-time creative feedback loop. It is a more connected you.

Real Work Centre

Your Real Work Centre is that grounded sweet spot through which your Creative Core, your You Outlook and your Real Work align. You’re at your Real Work Centre when you feel on purpose, even though you may have doubt, uncertainty, or fear.

Planning To Get

Our attitude and state in the moment are fully loaded with a skewed intention to get, in the future, that which we already have access to now, in the present. Our Selves.

Planning To Give

Our attitude, in the moment, is fully loaded with aligned intention. Our present thoughts, behaviours and actions inform and impact our present and future as well as others, positively.

Forced Feedback

If we pay attention and intervene the continual cycle (micro to macro) of cause and effect in time to break its cycle we can use the effects, which may be perceived as negative, neutral, or positive, as Forced Feedback. This helps us change the patterns of perception and behaviour that keep leading us to events that we experience as negative.

Limited You

Your You Outlook held back by limiting beliefs. The version of you that is limited only in a specific area or at a certain time of your life. Today I am unlimited. Tomorrow I’ll be limited and will have a limit to free myself from.

Unlimited You

Your You Outlook is unhindered by limiting beliefs. The version of you that is unlimited in a specific area or time of your life. Today I am limited. Tomorrow I’ll be unlimited until I recognise and overcome my next limit.

Secondly, I’ll explain how these parameters influence our unique life driven purpose, without which we’ll continue to struggle to live a consistently happy and content life individually and collectively.

Why Repurpose

In life, we have ‘loves’ and ‘interests’.

Our loves represent the past, whether that was last week, last year or only a few moments ago. Our memories, experiences, and attachments anchor us in the familiar, and for the most part, allow us to feel safe and secure.

Interests, on the other hand, reflect our ideas and excitement about the future. They draw us forward, to learn and experience more of life both in the bigger picture and the detail.

We might say that we ‘feel’ our loves and that they are to some degree inexplainable. They relate very much to positive emotional experience.

Conversely, we ‘think’ our interests. They are intellectual, more understandable and explainable. We often engage with our interests somewhat wantonly. We can become attached to the promise of multiple positive outcomes that maintaining a broad range of interests purports to offer.

The degree to which these internal and external factors overlap we have, feel and express passion.

However, experience tells us that even strongly held passions do not automatically inspire corresponding creative action. Instead, without meaningful Whys our passion would have us continually trying to understand and make sense of the past.

We’d be relentlessly chasing our tail in a never-ending attempt to prepare for or take advantage of an unpredictable future. One coloured by our limited past and that will most likely never see the light of day.

When we become conscious on a feeling and a thinking level of the reasons we love something, or someone, whether they are internally (we feel better) or externally referenced (someone else feels better, so we feel better), we have a purpose or many purposes.

Similarly, when we interrogate the Whys behind our interests, we determine our potentials.

Why Exercise Template

Take a moment to note down some of your loves and interests adding a priority score out of 1–10 (1 being the highest priority) in brackets and adding the most meaningful Why to each.

You can have multiple loves, interests, Whys, purposes, passions, and potentials. Prioritising each possible combination is key to arriving at a shortlist of potential Real Work Whats.

Use the Why Repurpose example below to get you started.

Love / Cooking (1)

Why = To help family and friends stay happy and healthy.


Interest / Longevity Science (2)

Why = I want to go on giving for a long time to come!


Cooking + Longevity Science (1)

Why = To help people live longer healthier lives so they can enjoy their life while happily giving their gifts.


Ideal Outcome


Presence Balance

If we focus our time, energy and attention on where our passions, purposes and potentials overlap in our lives, we will find presence, balance, direction, integrity, growth and the candidate What’s of our Real Work.

Our Real Work Centre aligned, we are Planning To Give, and through positive Forced Feedback, we are creating and amplifying an Unlimited You Outlook.

Presence / Balance

Presence / Balance

Unstable Non-Presence

The less aware and connected we are to our present moment Whys and the more disconnected our loves are from our interests, the more we remain ignorant of our passions, purposes and potentials.

There is little, if anything, holding the different aspects of our life together. We become unstuck, unstable, out of balance, directionless and purposeless.

Instead of being lifted by our loves and interests we are weighed down by them, conflicted and unable to discern that which is important to us and that which isn’t.

Non-Presence / Unstable

Non-Presence / Unstable

Future Hope

If we overemphasise our interests and in the process neglect our loves, we lean more heavily toward the future.

We become detached, preoccupied and distracted trying to pre-empt everything we can so that our expectations are met.

We live in the hope that we’ve done enough so that nothing ‘bad’ will happen, that we won’t miss out, and that everything works out for the best.

We are detached and Planning To Get free of our emotional and creative reality in the moment.

Future / Hope

Future / Hope

Past Regret

If we overemphasise our loves and in the process neglect our interests, we lean more heavily toward the past.

We become needy and limited, trying to control everything and ensure it stays the same and conforms to our old and outdated attachments.

We live in regret because change is inevitable and to the extent, we avoid it nothing ‘good’ can happen to us.

We are attached to the status quo, limited, always Planning To Get or keep hold of comfort and security by living in the past.

Past / Regret

In both these states, our Real Work Centre is out of alignment. Through Forced Feedback our You Outlook is diminished and compounded negatively to become Limited.

Creative Pains

In any creative process, there is a level of pain, struggle and momentary or long suffered limitation. Perhaps it goes without saying that I love the struggle more when I like what I’m creating and less when I don’t.

I have to be vigilant and pay close attention to my emotions during my creative process, no matter how short or drawn out it is. I must ascertain whether there is really something wrong with me and my life that I need to change or I just don’t like what I’m creating on a particular project. Are these one and the same problem, co-existing at the same time?

I love architecture and feel that love in my process. However, on reflection, outside of that I don’t think I was very interested, or interested enough in it.

I am feeling resistance as I write this.

When I compare this to writing, I see similarities, but in my current Ideal Context, I can decide what I write about and Why. I am in control of the content as it were.

Rare Overlap

There were only a few Real Work moments during my architectural career where my loves and interests overlapped. On the rare occasion they did, I was in a position to decide both what I design and Why. When my love and interest do overlap, I feel passionate about what I’m doing.

In these moments it’s as if the Why is self-generating and the creative process takes on a life of its own, untethered.

I am present. I become excited about what the future may hold. I feel purposeful and happy. I start to imagine how my ideas and creativity can grow, expand, spread and positively impact more people.

Opportunities open for me to continue doing what I love, and that which interests me the most on a much grander scale.

Work Your Why, your You Outlook will become unlimited, and you’ll live a happier, more fulfilling, and enjoyable life.

This post is an edited extract from the ‘Work Your Why’ chapter of ‘Master The Seven Works — Repurpose Your Life : The Holistically Simple Way to Create Conscious Change and Work Your Why’ by Richard Conner (Combination Coach CEO @

How to price your sessions, classes, workshops, retreats, and teacher training holistically and profitably.

Holistic Session Class Retreat Workshop Training Pricing

It’s not unusual for Transformerpreneurs to start pricing their sessions, classes, workshops, retreats, and teacher trainings after researching what their nearest competitor is charging for the same or similar transformative offerings. 

If the likely costs associated with giving, hosting, facilitating or delivering your Product Service is less than what you’re intending to charge for a minimum number of sales it’s easy to fall into the trap of assuming you will or are making a profit.

This approach isn’t a bad start but it is only part of the Profitable Pricing story and doesn’t guarantee that your business will make a profit over the course of a year, i.e. a timeframe that is longer than the duration of your specific Product Service offering.

Beware of modelling your products, services, and business on your competitors without knowing their specific financial goals, cost base, advertising budget, and number of clients, enrolments or attendees. To do so can be misleading and risky.

By setting a price you are attempting to convey value. Your intended market will tell you if it values what you’re offering by paying the price you’re charging, or not, regardless of how much it costs you to create, offer, and transfer that value.

So, if you want and need to know that what you are offering and working hard to deliver will make a healthy profit your pricing must work holistically, I.e. at a Product Service level and at an overall business level.

What is a holistically profitable Product Service?

It’s an exchange of value that generates enough Gross Margin (Price - Costs of Sale CoS) in sufficient quantities (Sales Volume) to cover (single product business) or part-cover (multiple product business) your Business Overheads while generating a surplus (Operating Profit).

Get to know your Holistic Pricing Variables.

Successful Transformerpreneurs MUST know and work with the following Pricing Variables in order to arrive at their Minimum Viable Prices (MVPs) for their suite of Product Services.

  • Enrolments (e.g. 1 for private sessions, 10 for group classes, 15 for teacher trainings)

  • Instances (e.g. 200 private sessions, 100 group classes, 4 teacher trainings per year)

  • Variable CoS (e.g. instructor fee per student, wellness package, certificate printing)

  • Fixed CoS (e.g. advertising, space rental, specialist instructor fee, team travel expenses)

  • Business Overheads (e.g. your salary, marketing fees, subscriptions, equipment)

  • Operating Profit % (the profit your business wants to make on its product service sales)

How do I use these variables to calculate MVPs for my suite of Product Services?

If the instructions below look a little too daunting for you sign up your FREE copy of the ‘Profitable Product Service Holistic Pricing Tool’ at the end of this post and the hard work and calculations will be done for you!

(1) From your records (or estimates) note down your yearly Business Overheads.

(2) Decide what your Target Operating Profit % for the year will be (20% is a healthy profit).

(3) Name and list your Product Services.

(4) Add the Minimum Number of Enrolments alongside each Product Service.

(5) Add the total Variable Costs of Sale (CoS) alongside each Product Service.

(6) Add the total Fixed Costs of Sale (CoS) alongside each Product Service.

(7) Add the Minimum Number of Instances per year alongside each Product Service.

(8) Add together the Variable and Fixed CoS for ALL Product Services and note it down.

(9) Calculate Budget Income by adding (1) + (8) and dividing the answer by 100% - (2).

(10) Subtract (8) from (9) to get Gross Margin and note it down.

(11) Calculate Gross Margin % by dividing (10) by (9) and note down the answer.

(12) Calculate Operating Profit by subtracting (1) from (10) and note down the answer.

(13) Multiply (4) x (7) to calculate Enrolments per Year for each Product Service.

(14) Multiply (4) x (5), add the answer to (6) to get the Total CoS for each Product Service.

(15) Multiple (7) x (14) to calculate the Total CoS per year for each Product Service.

(16) Divide (15) by 100% - (11), divide by (13) to get the MVP for each Product Service.

Click below for a Multi-Product Service suite Transformation Business example.

Adjusting your Pricing Variables will generate updated Minimum Viable Prices for your suite of Product Services that allow you to assess how your intended audience, students, and clients will value your offerings.

For example, if your adjustments generate an enrolment price for Teacher Training that is double what your competitors are charging you’ll have to seriously consider making some more significant changes to your Pricing Variables.

Likewise if your pricing is coming out significantly lower than your competitors you may have to check that you’ve thought of and included all related Costs of Sale (CoS) and Business Overheads in your calculations.

Are you already, or intending to offer any of the following non-exhaustive transformation modalities as sessions, classes, workshops, retreats, or teacher trainings to your clients, customers, and community?

Past Life Regression

Ecstatic Dance

Shamanic Ceremony

Save your time, effort, and brain cells learning how to holistically price your sessions, classes, workshops, retreats, and teacher training by signing up above for your FREE copy of the done-for-you ‘Profitable Product Service Holistic Pricing Tool’ Google Sheets template (as shown in the example screenshot above).

Creating an intentional, empowering, liberating, and financially rewarding Lifestyle Transformation Business that serves you as well as your clients.

TCC - Blog Post - Template - 0011 - Creating A Profitable Transformation Business - 800px.jpg

Are you already building, or are you seriously thinking about starting, a transformation business as any of the following?

A yoga teacher, breathworker, ecstatic dance facilitator, astrologer, reader, or coach?
An artist, craftsman, designer, author, poet, musician, or teacher of your unique craft?
A practitioner of one of the many transformative modalities blossoming in the world today?

Are you working hard to create, develop and deliver sessions, classes, workshops, training, retreats, and related products and services that transform people's lives?

Is your Transformerpreneur Life Business ‘kind of working’ but you just know it could do so much better for both you and your clients? Do you feel like you could begin making significant positive changes to your life and business if you only knew exactly where to start?

Do you become overwhelmed, confused, frustrated or lost when trying to start, fix or develop your business so that it works consistently and predictably for you, rather than against you, most of the time? Do you sometimes brush your business issues under the carpet, telling yourself to worry about it later?

Is this you when dealing with business numbers, maths, models, money, and finance?

Transformerpreneur Small Business Finance Health Check Frustrated Lost Woman

Do any of these ‘symptoms’ or ‘effects’ sound familiar?

You rely on your bank balance as an indicator of your personal and business financial health.
You’re not sure how much you should be working ‘in’ your business vs ‘on’ your business.
You don’t really know how much you earned last year, or what you’ll earn this year.
Your pricing is based on how much you can get or what your competitors are charging.
You’re unsure how many of your services to sell to survive, thrive, and meet your goals.

Your go-to reason for why business could be better is that you need more clients.
You don’t know which of your services makes and which loses you money in the long run.
You think you and your business are making a profit but not really sure how much.
You’re starting to realise you need to know what you don’t know about your business.
You’re not clear what your breakeven point is or what to do to ensure you’re always above it.

You have no reliable way of knowing if something in your business is helping or hindering you.
Your idea of working to a budget is doing less of what you want and more of what you don’t.
Your record-keeping starts and stops with tracking hits, likes, views, or shares.
You take a weekend or more to pull together basic information about your financial position.
You struggle with cash flow, leaving it to hope, chance, a wing, and a prayer, to survive.

You get by earning just enough to live an ‘edited minimum version’ of your dream lifestyle.
Your business decisions tend to be short-term, spur-of-the-moment, and gut instinct.
You rarely consider where you want to be financially, in one, three, five, or ten years time.
You don’t have specific financial goals for your life or your business.
Or, if you do you don’t know how to get where you want to go from where you are now.

If one, any, or all of the above reflects your reality, there is a more intentional, empowering, and financially rewarding way to start, build, expand and run your transformation business.

Transformerpreneur Small Business Finance Health Check Freedom Happy Woman

Fuelling your vision.

A vision, mission, purpose, values, and a powerful why are essential business prerequisites.

These keystones give meaning to your business, its products and services, by colouring how they interface with and relate to your clients. They help you describe what your business should look like, how it might feel, who it will support, and the problems it solves.

Thankfully, they also serve as a strong foundation platform, grounding and anchoring you to what matters most, during times of inevitable change, upheaval and transition. They remind you of your overarching loving intention and enduring creative direction whenever and however you’re thrown off course.

This platform is needed as you refine each and every aspect of how you create and deliver value to the clients that you have and will come to know and love. It is these clients, your family, your tribe, that you are co-creating your business with around its shared meaning.

However, this platform alone, despite your best intentions, will not build and maintain a successful, thriving, and robust transformation business; A prosperous living, breathing, loving entity that serves, supports and sustains its owner, team, an expanding client community, and your charitable endeavours, consistently, predictably, profitably, and with longevity.

It’s the fire, but it’s not the fuel.

Transformerpreneur Small Business Finance Health Check Purpose Vision Fuel Fire

How to thrive in longevity.

The structure of your business is made up of you, your team, your clients, your products and services, and all those fortunate enough to benefit from the ripple effect emanating from this, your most important work.

In an ideal world these structural elements are synchronised, acting in unison, speaking the same language, while working together toward a common goal. As an holistic, healthy, living, and loving entity they’re strong and powerful, able to overcome any obstacle that stands in the way of your mission to help others.

Working together, the keystones, the foundation, and the structure, reflect how the ‘building’ of your business and its component parts looks, feels, and behaves.

But, there’s something missing from this picture, without which a building could never come into being. This critical component is often overlooked or forgotten once a building is complete and open for business.

When you’re developing a building you need scaffolding to help erect it as it’s being constructed and to extend, maintain, and repair it on and off throughout its lifetime. Its purpose is to provide safety, protection, stability, access, and critical information about it’s physical and operational condition so that essential changes, updates, and upgrades can be made as efficiently, effectively, and quickly as possible.

It’s literally the framework required to construct and maintain a piece of architecture so that it fulfils its function and serves its purpose for as long as it’s designed to do so.

Transformerpreneur Small Business Finance Health Check Numbers Scaffolding

Weathering the storm.

In your business, the scaffolding is your systems, data, records, and reports. It’s shorthand for the invisibles, or the intangibles. These invisibles are your business numbers, and they are essential if you want to understand, secure, refine, enhance, grow, and expand your business, and safeguard your livelihood.

More specifically, your business scaffolding alerts you to what’s working and what isn’t with timely up-to-date financial information that’s imperative to the management and operation of a profitable business; A successful business, regardless of its size, that not only meets your needs but helps you achieve your goals, while it, and you, adapt to expected and unexpected changes as and when they arise.

Despite our efforts to deny, avoid or control it, a business is always expanding and contracting with varying degrees of intensity. Its success and longevity depends on whether it’s flexible enough to react, respond, and adapt to the competitive nature of the market and the cycles of the perpetual economic storm.

However, unlike a building, to weather the storm, a transformation business needs scaffolding in place constantly so that vital and relevant information is readily available when and where it’s needed most. With your business scaffolding erected you are much more able to navigate what can quickly become business life or death financial decisions with confidence.

This is essential when building your business.

When up, running, growing, and serving clients, it’s critical.

Transformerpreneur Small Business Finance Health Check Numbers Systems Support

No more flying blind.

Numbers let you see the invisible aspects of your business and show you what needs fixing inside and outside it, and by when. They direct you where to look to strengthen or replace part of your business structure and how to make regular adjustments and improvements.

Numbers, when you know and understand them, shed light on your business reality, no matter how simple or straightforward it may seem, giving you the power to amplify what’s working and let go of what isn’t.

They give you clarity, certainty, and confidence.
They bring order to unwanted chaos and show you the truth about your business.
They help you organise your business so that it saves you time, money, and energy.
They release you from exhausting ‘dog chasing its tail’ mental and emotional loops.
They let you be more proactive and less reactive.

They open the door to new opportunities and collaborations.
They quantify the necessary actions required to prioritise and achieve your goals.
They allow you to set realistic goals and track your progress over time.
They provide the information to help you reach difficult and complex decisions.
They have the power to forecast and predict problems before they happen.

They set you free from making false assumptions and always having to use guesswork.
They lead you toward a healthier, truthful relationship with your work, craft, and business.
They empower more creativity so you can expand your business and life with confidence.
They provide a map of how to arrive where you want to go, when you want to get there.
They act as signposts on your Transformerpreneur Business Life Journey.

Without them you’re left in the dark, flying blind, feeling lost, battling through the storm.

Transformerpreneur Small Business Finance Health Check Planning No More Flying Blind

Heal your clients and your business.

There is truth in the Buddhist saying that we must help ourselves before helping others. This timeless and time-honoured modus operandi extends to your business

If you don’t do the work to look after your transformation business as well as you do your clients, you’ll all suffer unnecessarily. You won’t be able to serve yourself or those in need of your service effectively, no matter how well you create and deliver your value.

Things can and will go wrong.

You’re a master of life-changing transformation. You guide clients in person, or indirectly with your art and craft, to look inwards. Through your work, an insight, sufficient to facilitate a change of perspective, reveals their truth in the moment and prompts a desirable change in attitude, outlook, and behaviour.

Clients are encouraged to look to the past, present, and future to determine patterns of thought and feeling that are limiting their enjoyment of life or sabotaging their impact in the world, now, today. You can use the same process to transform and heal your business as well as prevent future ills, or dis-ease.

Your business numbers reveal countless untold insights if you know where to look.

Transformerpreneur Small Business Finance Health Check Training Coaching Support Kite Flying

Enjoy freedom, flexibility, and flow to create peace, ease and grace in your life business. 

Do you want you and your business to be more successful?
Do you want to own your business numbers so you can be more strategic about your finances?
Do you want your business financial outlook to be more informed and longer term?
Do you want to feel more in control of your time, money, creativity, and purpose?
Do you want to live life more freely, on your terms?

Transform your business to work fully for you and your clients, rather than the other way around; learn how to read, understand, know, love, and take responsibility for your numbers.

It’s time to power up your Transformerpreneur Life Business strategy with a new level of financial information, understanding, knowledge, and skill?

Transformerpreneur Lifestyle Transformation Business Finance Health Check Strategy Growth Money.jpg

Start erecting your scaffolding today and use your numbers to reach your goals and realise your vision.